Hi, I’m Joni

My journey into UX didn’t start with design—it started with people.

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With over 10 years of experience in Human Resources and a background in psychology, I’ve spent much of my career listening, supporting, and helping people navigate complex systems. Whether it was resolving challenges or improving workplace experiences, I was always focused on one thing: making things work better for real people.

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Over time, I realized that same passion naturally extended into digital spaces.

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Transitioning into UX design allowed me to combine my love for creativity with my deep understanding of human behavior. Today, I design with intention—creating experiences that feel simple, accessible, and genuinely helpful. I’m especially passionate about designing for real-life needs—whether that means improving access to community resources, simplifying everyday interactions, or creating experiences that feel inclusive and easy to use.

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My approach to design is both thoughtful and intuitive. I take the time to understand users, ask the right questions, and create solutions that are not only visually engaging, but also meaningful and easy to navigate.

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My Approach

I believe great design should feel effortless.

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I focus on:

• Designing with empathy and real user insight

• Creating accessible and inclusive experiences

• Keeping interfaces clean, intuitive, and intentional

• Balancing creativity with usability

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Tools 
Figma · Canva · Adobe XD

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Skills
UX Research · Wireframing · Prototyping · User Flows · Accessibility · Visual Design

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A Little More About Me

Outside of design, I’m a mom who values balance, creativity, and meaningful moments. That perspective shapes how I approach my work—I design with real life in mind. I’m also passionate about creating spaces for creativity and connection, which shows up in the experiences and projects I bring to life.